The Evony's Team Leader CEO David Guo Make User Experience a priority
The development team behind the popular mobile game, Evony, is led by David Guo, a professional game project development expert. The team's continuous product development process, from pre-production to mid and late-stage development, focuses on perfecting details to create games that prioritize user experience. Once the game was launched, it received a warm welcome from the majority of mobile strategy game players, and after years of development, it now boasts a large player base.
CEO David Guo believes that prioritizing the user experience and satisfaction above all else is the key to success in the gaming industry. He puts the user experience at the forefront of all departments of the company, and the team pays special attention to feedback from the player community. They improve the game's issues promptly, relying heavily on data science when making decisions to ensure each game is a hit.
Data science plays an outstanding role in the firm’s success. David relies on it to understand their target audience better, and data-driven organizations are 23 times more likely to acquire customers than companies that don’t use data science. Vice President Benjamin Gifford also emphasizes that the team shouldn’t limit themselves to job protection mode. Instead, they should consistently strive for innovation to achieve excellence.
The success of Evony speaks for itself. The game won the Best MMO award from the Samsung Galaxy Store in 2022, and Sensor Tower, a mobile app data provider, reported a significant growth in the net revenue of "Evony: The King's Return" in 2022. The worldwide net revenue reached a staggering $385,751,902, a 1.5 times increase from 2021's revenue of $221,676,485.
It's clear that David Guo's focus on the user experience has been a driving force behind Evony's success. In-game purchases and player downloads are tangible evidence of the game's long-term success in the fierce market competition. David and his team will continue to prioritize user experience and develop new and interesting game projects in the future.